Birth of the Hope, Dream, Believe Collection

November 10, 2014

Birth of the Hope, Dream, Believe Collection

As the expandable bangle bracelet market became wildly popular, I studied my main competitor in the industry who uses words like "positive energy" and "enlighten-enchant-empower". While seemingly warm and fuzzy, what I personally experienced as I looked over their offerings was no connection to the actual charm bracelet itself.  I thought about how words of inspiration and motivation always seems to make me feel good.  At that moment I knew what I had to do.

My logical left brain let go and my rarely-used creative right brain took over.  The initial source of my inspiration actually came from finding the little charms that would become the heart and soul of the collection-Hope, Dream, Believe.  These little charms come on every expandable bangle bracelet and can even be purchased as a set for those who want to attach them to their own jewelry.

Next came the designing of the first six larger charms that typically are placed on the bangle and most often just one per bracelet.  To this I ask WHY ONLY ONE?  There's lots of room on each bangle for many more, but that's up to each wearer. More on that later.

I searched quote sites online and zeroed in on words that felt really good to me, words that I would enjoy looking at each time I wore the bracelet and remind me of something to think about, act like or simply be present.

The Hope, Dream, Believe collection is more than just jewelry - it's charms and bracelets with heart and soul.

 

 

 

 

 

 




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